When search engine optimization (SEO) is talked about, it is typically content SEO which gets most of the attention. Content SEO, which looks at how you optimize your website for people, focuses on writing for readability. It looks at the quality of your content, whether you answer a user’s question and whether you provide a good user experience on your website. Technical SEO is the other side of the SEO coin, and looks at how you optimize your website for search engines.
Keep reading to learn about what technical SEO is, why it is important, and how you can improve technical SEO on your website.
What is technical SEO?
Technical SEO focuses on usability, but for search engines. At a high level, technical SEO helps your website ‘talk’ to search engines and helps them understand what value you are providing. At a more granular level, technical SEO includes elements such as website speed, mobile responsiveness, and site structure. These elements are then used by search engines to determine website quality.
How can you optimize technical SEO?
1. Conduct a technical SEO audit
Before fixing anything, begin by conducting an in-depth review of your current website setup. If there are any issues, this is where you would find them. The technical SEO audit will also give you or your developers a deeper understanding of what your current website looks like to search engines and which aspects need to be updated.
A popular auditing tool is Lighthouse, a built-in tool in Google Chrome which shows you an overview of your webpage’s technical performance, accessibility, and SEO.
Some questions you can ask at this stage are:
1) Is my website crawlable and indexable?
2) Is my website optimized for speed and mobile devices?
3) Is there any duplicated content on my website?